[Books] Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and R

Book Editorial Reviews:

Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work--- Product Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist
shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.





Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.





Be Your Own Best Publicist
will teach you how to:

Set a personal PR strategy that gets results

Build key message points and deliver them with style

Craft the perfect "pitch" for each situation

Network and develop relationships that will help you get ahead

Use creativity to stand out from the competition





Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist
will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

About the Author
Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. Kleiman is currently VP-public relations for Hearst Magazines, one of the world's largest publishers of monthly magazines. She has guest lectured about publicity at NYU and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Web sites and magazines.

Cooper is currently Sr. VP/partner at LaForce + Stevens, a lifestyle public relations firm, where she leads programs for a variety of hospitality, spirits and consumer clients and is the driving force behind the firm's digital marketing and social media strategies, as well as its mentoring and training programs. Previously, she worked in music and entertainment PR, including time at the Screen Actors Guild. Both authors live in Brooklyn, NY.